Pages

Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, October 25, 2013

The Inspiring Story Of Virgin Founder - Sir Richard Branson



Introduction

Born on July 18, 1950, in Surrey, England, Richard Branson struggled in school and dropped out at age 16—a decision that ultimately lead to the creation of Virgin Records. His entrepreneurial projects started in the music industry and expanded into other sectors making Branson a billionaire. His Virgin Group holds more than 200 companies, including the recent Virgin Galactic, a space-tourism company. Branson is also known for his adventurous spirit and sporting achievements,

Early Life

Richard Charles Nicholas Branson was born on July 18, 1950, in Surrey, England. His father, Edward James Branson, worked as a barrister. His mother, Eve Branson, was employed as a flight attendant. Richard, who struggled with dyslexia, had a hard time with educational institutions. He nearly failed out of the all-boys Scaitcliffe School, which he attended until the age of 13. He then transferred to Stowe School, a boarding school in Stowe, Buckinghamshire, England.Still struggling, Branson dropped out at the age of 16 to start a youth-culture magazine called Student. The publication, run by students, for students, sold $8,000 worth of advertising in its first edition, which was launched in 1966. The first run of 50,000 copies was disseminated for free, after Branson covered the costs with advertising. By 1969, Branson was living in a London commune, surrounded by the British music and drug scene. It was during this time that Branson had the idea to begin a mail-order record company called Virgin to help fund his magazine efforts. The company performed modestly, but made Branson enough that he was able to expand his business venture, adding a record shop in Oxford Street, London. With the success of the record shop, the high school drop-out was able to build a recording studio in 1972 in Oxfordshire, England.

Virgin Records

His first artist on the Virgin Records label, Mike Oldfield, recorded his single "Tubular Bells" in 1973 with the help of Branson's team. The song was an instant smash, staying on the UK charts for 247 weeks. Using the momentum of Oldfield's success, Branson then signed other aspiring musical groups to label, including the Sex Pistols. Artists such as the Culture Club, the Rolling Stones, and Genesis would follow, helping to make Virgin Music one of the top six record companies in the world.

Business Expansion

Branson expanded his entrepreneurialefforts yet again, this time to include the travel company the Voyager Group in 1980, the airline Virgin Atlantic in 1984, and a series of Virgin Megastores. But Branson's success was not always predictable. By 1992, Virgin was suddenly struggling to stay financially afloat. The company was sold later that year to THORN EMI for $1 billion.Branson was crushed by the loss, reportedly crying after the contract was signed, but remained determined to stay in the music business. In 1993, he founded the station Virgin Radio, and several years later he started a second record company, V2. Founded in 1996, V2 now includes artists such as Powder Finger and Tom Jones. 

Branson's Virgin Group now holds more than 200 companies in more than 30 countries, including the United Kingdom, the United States, Australia, Canada, Asia, Europe and South Africa. He has expanded his businesses to include a train company, a luxury game preserve, a mobile phone company and a space-tourism company, Virgin Galactic.Branson is also known for his sporting achievements, notably the record-breaking Atlantic crossing in Virgin Atlantic Challenger II in 1986,

He was knighted in 1999 for his contribution to entrepreneurship, and in 2009, he landed at No. 261 on Forbes' "World Billionaires" list with his $2.5 billion in self-made fortune, which includes two private islands.

Virgin Galactic

In recent years, the ever-adventurous Branson has focused much of his attention on his space tourism venture. He partnered with Scaled Composites to form The Spaceship Company, which is currently developing a suborbital spaceplane, and, in April 2013, the project made an impressive leap forward with the test launch ofSpaceShipTwo.Branson was delighted by the success of his spaceship's first test, telling NBC News that "We're absolutely delighted that it broke the sound barrier on its very first flight, and that everything went so smoothly." He expects to be finishing testing the craft by the end of 2013. By April 2013, more than 500 people had bought their tickets for Virgin Galactic's voyages.


Read more...

How Bitsspark Angel Network of Bits Pilani was Founded

Graduates from the Birla Institute Technology and Sciences (BITS) have spawned their own angel network known as Bitsspark. This alumni association was born out a tragedy. Vamsi Pendalya, a BITS alumnus, was on the flight that crashed into the World Trade Centre in 2001. His collegemates created a memorial fund in his name and five years ago they grouped together to form an angel network.

Taken from Economic Times


Read more...

Sunday, November 18, 2012

Brand Promotions in Jab Tak Hai Jaan


Jab Tak Hai Jaan, the Bollywood movie which released in November 2012 by Yash Raj Films promoted a number of brands officially and unofficially. It was the last movie of director Yash Chopra. Though the movies have kept promoting brands by some type of collaborations, Jab Tak Hai Jaan is a latest example.

The following brands were promoted in the movie:

1. Discovery Channel
Discovery Channel went into an official collaboration with Yash Raj Films. Anushka Sharma played the role of the correspondent from Discovery Channel and she shot a documentary on the soldier Shahrukh Khan. “Being an inherent part of a mainstream film reiterates Discovery Channel’s leadership and credibility in India. It is a marriage of fiction with reality", said Rahul Johri, Senior VP and GM of South Asia, Discovery Networks Asia-Pacific. The crews of the channel were shown in the movie along with its London sample office building.

2. Intel
Intel is manufacturer of electronics processors for computers. It was promoted in the movie mainly with its brand tune which used to rung in Anushka Sharma’s Mobile. It was particularly annoying (at least to me). Secondly, Intel ultrabooks were used in the movie. Anushka Sharma who was an adventurist correspondent and documentary film maker from Discovery Channel used Intel Ultrabook laptop, showing the durability and strength of Intel’s hardware. “Anushka is shown as very sporty. So the kind of laptops she carries are ultra-portable. Hence, Intel has used the product that is not even launched in the country and is planning to launch it with the film” said Ashish Patil, VP of Yash Raj Films.


Intel in Jab Tak Hai Jaan

3. Royal Enfield 
Royal Enfield is motorcycle company which manufactures its motorcycles through its single plant in Chennai, India. The brand was promoted exclusive here and there in the movie throughout. Shahrukh Khan who is a soldier used the Royal Enfield motorcycles to ride in tough terrains of Ladakh mountains. Royal Enfield manufactures heavy duty bikes and the movie shows the use of bike in such Indian army. The same brand motorcycles were used even in London where Shahrukh and even Anushka rode this bike. The latest model from Royal Enfield – Thunderbird 500 was highlighted in London. Shahrukh even said to Anushka that he loves this bike much and would love to borrow from her for a ride. Different colors and models of the Royal Enfield motorcycles were used to show wide range offered by the brand. No other brand motorcycle was used in this movie. Royal Enfield was never that active in its brand promotion but now it is working sincerely to create a youthful image of the brand. Now a days, youth are the main target customers of Royal Enfield.

Royal Enfield in Jab Tak Hai Jaan

The above three were the brands highlighted well enough throughout the movie. There are some more brands which were not highlighted that exclusively in the movie. They are:

4. Wildcraft
Wildcraft is a famous manufacturer of bags, apparels, accessories for tough terrains and sporty uses. Wildcraft bags, camping tents, sleeping bags and many other accessories were used in the movie. Sometimes the name or the brand image was made visible in the movie but it got kind of hidden throughout the movie. Wildcraft is official supplier of Indian Army for accessories like bags, tents, etc. 

Wildcraft in Jab Tak Hai Jaan

5. Puma
Puma is a famous sports wear and accessories brand. It was also shown once or twice in the movie worn by Anushka Sharma at one place when she was going to dive in lake in Ladakh. 

6. Gibson
Gibson is famous guitar brand which provided a special crafted guitar used by Shahrukh Khan in the movie. Though the guitar kept coming again and again in the movie but the brand name Gibson was not highlighted anywhere in the movie. 

Yash Raj Films has gone into official collaboration for brand promotion with Intel, Royal Enfield, Discovery Channel, Wildcraft, Puma, Western Union, Gibson, Pond’s and some more. 

It is quite a good branding exercise to promote brands in the places which have high following of relevant customers. This movie had big star cast like Shahrukh Khan, Katrina Kaif and Anushka Sharma. This movie was also from famous director Yash Chopra who has made hit romantic movies like Dilwale Dulhaniya Le Jayenge, and many more. So, it was sure that Jab Tak Hai Jaan will have huge audience. The brands were promoted at appropriate places and were well linked to the story of the movie. The brand promotion in the movies is ethical until it feels annoying to the audience. Brands should take care about not to highlight too much that at one level, it feels it is a trade show where some story is being shown. Only the Intel ringtone in Anushka’s mobile phone was a bit annoying and over-promoted. Other than that, Discovery Channel was shown exclusively at some places. 

Express your views in the easy Facebook comment box below.



Read more...